When I chose the name of my business more than 10 years ago, I loved the concept of being adaptable.

• Adapting to the needs, goals and personalities of each client
• Adapting to ever-changing web technology
• Adapting to my role as a web designer during the day and a mom/wife at night and on weekends

I loved it.  I’m SO adaptable (Overkill on that word? Sorry.  You won’t hear it again in this post.).

So there you have it…except I didn’t consider the difficulties people might have spelling “chameleon”.  Or pronouncing it (“Is this Sha-mee-lee-ohn Web Design?”).

Let’s consider this my first small biz tip: while a clever business name is great and memorable, make sure people can spell it, or they’re going to have some difficulties with your email address and url.

Anyway, I like the name and my brand, so Chameleon it will remain.  In the meantime, I’m also using and promoting www.adapting4u.com and info@adapting4u.com to give the masses a spelling break.  You’re welcome.

As for the fact I just used the “a” word two more times when I said I wouldn’t, I trust you’ll forgive me.